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When Asahi Super Dry was introduced it brought an entirely new genre of beer to Japan, then to the world.
Historically Japanese beers were bitter and didnt pair well with food. After significant research Asahi recognised this wasnt what their consumers demanded and in 1987 Asahi Super Dry was born.
They brewed a beer to deliver a dry, crisp taste and quick, clean finish. A taste that not only quenches your thirst, but your curiosity.
This distinctive dry taste is known as Karakuchi 辛口 (dry). A beer that would become Japans No.1 beer.
Discover the Karakuchi taste of Asahi Super Dry for yourself.
Japans No.1 Beer
Dry and Crisp with a Quick, Clean Finish
WaterBarley MaltCorn StarchMaizeRiceHops
Brewed and canned by:
Birra Peroni S.r.l.,
Via Birolli, 8,
Asahi UK Ltd,
88-100 Chertsey Road,